![]() On a related note, you should never use a regular SMTP server (like Gmail) to send out bulk marketing emails. The flip side is that you must feel very confident in your ability to manage and configure a server, and if you’re operating outside of those email best practices that ESPs live by, you likely won’t see any results from your huge time investment. There’s lots of flexibility, as you can send any message you want at any time, free of any restrictions an ESP may impose. You must design your own emails, configure a system to send campaigns, and these services offer no support-you’re entirely on your own. This option is essentially an ESP stripped to its core functions. ![]() And with Campaign Monitor, creating an unforgettable email only takes you minutes, with easy-to-use tools and features.Ĭonversely, a bulk SMTP server offers fewer features, but puts more control into the hands of an engineer (yes, we say engineer because this is an extremely complicated system). They’re excellent for marketers of any background and skill level. Good ESPs have the infrastructure to support marketers from email creation through conversion and analysis. As a primer, if you aren’t familiar with what an SMTP server is, it’s probably not a good idea to head down that path.Īn email service provider (ESP), such as Campaign Monitor, gives you tools and a platform to create and send emails. Marketers have two options for sending out bulk emails: email service providers and bulk SMTP servers. Sending bulk emails: providers versus servers
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